From content strategy to integrated campaigns, a selection of work shaped through research, collaboration, and creative problem-solving.
Team Toyota
Celebrating athletes on the Olympic and Paralympic stage.
Building brand awareness ahead of the Olympic and Paralympic Games and connecting the brand with the stories and achievements of Olympic and Paralympic competitors.
In the lead-up to the Olympics and Paralympics, the focus was on building awareness for @teamtoyota and increasing visibility around the athletes representing Team Toyota.
My role: Senior Account Executive
As part of the account team, I helped support the brand’s social media presence and pre-Games efforts, collaborating with creative teams and providing ongoing, actionable feedback to designers throughout development to bring content to life and build momentum ahead of the competition.
2020
SeaPak × Budweiser
Bringing an unexpected brand collaboration to life across channels.
Launching a first-of-its-kind beer-battered seafood collaboration.
In 2019, SeaPak Shrimp & Seafood Co. partnered with Anheuser-Busch to launch a co-branded line of Budweiser Beer Battered Shrimp, Cod, and Crab Poppers. The launch was supported by an integrated marketing effort spanning television, digital video, social media, email, influencer outreach, and retail marketing.
My role: Agency of Record (AOR) Account Management
As Senior Account Executive and account lead, I managed the SeaPak account as agency of record, coordinating client stakeholders and creative teams throughout the launch. I provided ongoing feedback to designers, helping guide creative development and maintain consistency across campaign assets and brand touchpoints.
Creative deliverables
Television and digital video: “The Dream” commercial and digital video adaptations
Social media: Paid and organic promotional content for Facebook, Instagram, and YouTube
Email marketing: Campaign creative supporting product awareness and launch promotion
Influencer and creator outreach: Tasting kits and supporting assets for food reviewers
Retail and shopper marketing: Co-branded packaging, in-store promotional displays, and coupon creative
Campaign messaging: Cross-channel copy and creative supporting the product launch
2019
Content Strategy Freelancing
Turning audience insights into actionable content strategies.
Throughout my freelance experience, I partnered with clients and agencies across a range of industries to develop data-informed content strategies. Selected client engagements included Pattrn, Gapsquare, and Kashable, where I contributed to research-driven approaches built around competitive analysis, content audits, and messaging analysis.
My role: Senior Content Strategist
I translated research and analysis into actionable recommendations, helping connect audience needs and brand messaging with opportunities across digital channels. Selected brands include Pattrn, Gapsquare, Kashable, and others. At one agency, I partnered with their creative team to develop data-informed content strategies for clients across technology, workforce analytics, and consumer media. Each engagement began with competitive research, content audits, and messaging analysis to identify opportunities and inform a cohesive, multichannel approach.
Strategic deliverables
Competitive analysis and content audits
Brand messaging and content opportunity analysis
SEO and website content recommendations
Social media and digital creative recommendations
Channel strategy across podcasts, influencer marketing, and other digital touchpoints
2020-2023
