Ramble

Made for wherever the day takes you.

Ramble is a conceptual outdoor lifestyle brand creating thoughtfully designed accessories and apparel for the spaces between everyday life and the outdoors. The idea is simple: getting outside shouldn’t require a whole new wardrobe or complicated gear.

My role

Brand audit, competitive research, brand positioning, and visual direction.

The approach

I began by exploring the outdoor lifestyle category, assessing competitor positioning and identifying an opportunity for a brand that felt more accessible, versatile, and grounded in everyday life. Rather than focusing on technical performance or trend-driven fashion, Ramble was built around the idea that the best gear is the kind you can take wherever the day leads.

From there, I translated the positioning into a visual moodboard, exploring the typography, color palette, imagery, and overall aesthetic that would give Ramble a distinct identity: practical, approachable, and connected to the outdoors.

Selected work

  • Brand audit and competitive analysis

  • Brand positioning and differentiation

  • Visual moodboard and creative direction

  • Brand personality and visual exploration

Concept brand developed as part of the ilovecreatives graphic design course.

Imaginary

Making room for a little more imagination.

Imaginary is a conceptual mental wellness app designed for Millennials navigating the demands of desk-job life. Built around the idea that imagination can help reconnect us with a sense of childlike wonder, the brand encourages people to step outside their routines and make space for a more playful approach to well-being.

My role: As copywriter and editor, I developed the messaging and copy for Imaginary’s conceptual app and product launch, translating the creative brief into a cohesive brand experience across digital touchpoints.

Creative deliverables

  • Social advertising: Campaign copy designed to spark interest and encourage app downloads

  • Website: Hero headlines and supporting copy introducing the app’s concept and value

  • Email marketing: Newsletter copy supporting audience engagement and product promotion

  • SEO product page: Search-optimized copy balancing discoverability with the brand’s playful voice

Creative approach

The concept centered on rediscovering the wonder we often leave behind in adulthood. Rather than approaching mental wellness through clinical language or self-improvement clichés, the copy explored imagination, curiosity, and play as ways to bring a little more possibility into everyday life.

Concept project created for the ilovecreatives copywriting course.

  • SPECS:

    • On-image copy: <50 characters

    • Instagram captions truncate at 125 characters. So aim for 125 characters or less.

    OPTION 1:

    • On-image Copy: Refill your creative juice box (30 chars)

    • Caption: Connect with your inner child and boost your creativity with Imaginary. Start your free trial today. (100 chars)

    OPTION 2:

    • On-image Copy: Your future self wants to thank you (35 chars)

    • Caption: The Imaginary app unlocks your potential with mental exercises developed by experts to reshape your reality. (108 chars)

    OPTION 3:

    • On-image Copy: coffee or morning happy juice? (30 chars)

    • Caption: Reimagine your reality with mental exercises built to boost your creativity and focus. Start for free today. (109 chars)

  • DELIVERABLES + GUIDELINES:

    • 3x subject line options (max 50 characters)

    • 3x preheader text options (max 50 characters)

    • 3x body copy options (max 50-120 words)

    • No exclamations, all caps, or hyperbolic language

    OPTION 1:

    • Subject Line: No more coffee

    • Preview Text: Just use your imagination

    • Body Copy: Improve your focus and mood with mental exercises that show real results. Imaginary’s daily reminders will help you reset to tackle any task at work. Try Imaginary for free for the next 30 days.

    OPTION 2:

    • Subject Line: Brain fog begone

    • Preview Text: Reboot your brain before your next meeting

    • Body Copy: Focusing doesn’t have to be challenging. Improve your focus and productivity with ease. Imaginary is the only app developed by experts to exercise your imagination. Try today and get your first month free.

    OPTION 3:

    • Subject Line: Reimagine your work life

    • Preview Text: Unleash your creativity with this:

    • Body Copy: If your productivity is low, we’ve got you covered. Unleash your creativity and boost your focus with easy prompts developed by experts, and unlock your potential. Try Imaginary today and get your first month free.

  • DELIVERABLES + GUIDELINES:

    • 3x headline options (no more than 5-10 words)

    • 3x sub-headline copy options (no more than 1 sentence)

    OPTION 1:

    • Headline: Magic happens when your mind wanders. (6 words)

    • Sub-Headline: The app that trains your mind for a more creative life.

    OPTION 2:

    • Headline: Discover your inner genius. (4 words)

    • Sub-Headline: Daily practices for better productivity, focus, and overall mental wellness.

    OPTION 3:

    • Headline: Fuel your mind so you can soar (7 words)

    • Sub-Headline: Let your imagination wander with daily practices to be a better you.

  • DELIVERABLES + GUIDELINES:

    • 3x headline options

    • 3x meta-title copy options

    • 3x meta-description copy options

    • 2x options for product description

    OPTION 1:

    • Headline/Page Titles: Value-Based Living Guide (26 chars)

    • SEO Meta-Title Options: Inspirational Journal: Guide to Value-Based Living. (51 chars)

    • SEO Meta-Description Options: Dream it. Write it. Live it. Let your imagination reshape your reality with our inspirational journal designed to live the life you want. (137 chars)

    • CTA: Start manifesting now (3 words)

    • Product Description Copy Option: Putting pen to paper can bring your best ideas to life. Our inspirational journal is filled with daily motivational prompts so you can turn your daydreams into a reality.

      Use the journal along with the Imaginary app for reminders and to track your progress. At Imaginary, we believe everyone should live an imaginative life. (54 words)

    OPTION 2:

    • Headline/Page Titles: Daily Inspirational Journal (27 chars)

    • SEO Meta-Title Options: Begin value-based living with inspirational journaling. (55 chars)

    • SEO Meta-Description Options: Turn your daydreams into a reality. Live your best life with our inspirational journal with motivational daily prompts guiding you towards a more value-based lifestyle. (168 chars)

    • CTA: Dream it. Write it. (4 words)

    • Product Description Copy Option: Feel like you’re in a rut? Inspire your life with your mind. With our inspirational journal, you’ll track your ideas using our daily prompts so you can live a value-based life. This notebook is designed to boost your mood and enhance your creativity, so you can live life intentionally. (50 words)

    OPTION 3:

    • Headline/Page Titles: 365 Imagination Workbook (24 chars)

    • SEO Meta-Title Options: Best inspirational journal for manifesting goals. (49 chars)

    • SEO Meta-Description Options: Build the life you want. This journal is your motivational guide to help you design the life you’ve always wanted. (114 chars)

    • CTA: Design your life (3 words)

    • Product Description Copy Option: We have the blueprint for your future. Using our inspirational journal, you can map out your goals, increase your focus, and boost your mood. With daily prompts designed to harness your imagination, you’ll be one step closer to the life you’ve always dreamed of. (44 words)

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Integrated Marketing & Content Strategy