Nox Health
Brand Architecture · Brand Strategy · Creative DirectionBringing two businesses together under one brand.
As Nox Health grew, we saw an opportunity to create a more cohesive brand across our two core business lines: sleep diagnostics and sleep care management. As a $116 million global organization and leader in the sleep health industry, the challenge was to unify these distinct offerings under one brand while maintaining the clarity and credibility each audience needed.
As Brand Marketing Director, I led the development of a cohesive brand architecture and messaging system, aligning positioning, brand voice, and narrative across the organization. Working closely with executive leadership and cross-functional stakeholders, I helped establish a shared foundation for how Nox communicates its offerings and reinforces its mission to make sleep a more recognized pillar of overall health.
Beyond strategy, I led creative direction, managed an internal design team and external vendors, and oversaw the implementation of the new brand across more than 400 pieces of marketing and communications material. The resulting brand guidelines were adopted by a global team of 400+ employees, creating a more consistent, cohesive brand experience across channels and customer touchpoints.
My Role: Led brand architecture and messaging strategy, creative direction, design team leadership, vendor management, and cross-functional alignment with executive leadership.